Inside the Studio of Natural Skincare Brand Wildcraft - CB

2022-03-26 07:18:40 By : Ms. Fandy Lee

In our Workspace series, CB is featuring interesting, smart-designed and one-of-a-kind spaces across Canada. From innovative home offices to out-of-the-box co-working spaces to unconventional setups—like this beauty company run out of a rural farmhouse—we are looking to showcase the most unique and beautiful spaces from all industries. This month we are profiling natural skincare brand, Wildcraft.

The Toronto-based skincare company Wildcraft is big on sustainability. Founded in 2014 by Laura Whitaker, a Haudenosaunee woman and member of the Mohawk nation, the brand makes small-batch products, like eye serums, body scrubs and face creams, using natural and organic ingredients. Everything is made by hand and packaged in recyclable materials like glass, aluminum and paper.

The team of eight occupies two units in a commercial loft building in the city’s Little Portugal neighbourhood: One unit is an office space with a fulfillment studio where orders are packaged, and the other houses Wildcraft’s production and development lab. Inspired by Scandinavian minimalism, Wildcraft’s headquarters incorporates natural textures, like brick and wood, to complement the industrial aesthetic of exposed beams and concrete floors found in the building. Plants and greenery soak up the studio’s ample natural light. The goal when designing the units was to blend functionality with beauty and sustainability to create an eco-conscious work environment. “We have compost and recycling options in all of the studios, most furniture was sourced secondhand, and there are bins for reusable items like packing materials,” says Whitaker, who designed the workspace herself.

Even though staff move through the two separate spaces throughout the day, being in the same building allows for quick cross-functional work. Wildcraft skincare products are carried by retailers across Canada and the U.S., as well as sold directly through the brand’s website. “E-commerce and skincare are fast-paced environments with customer inquiries coming in and needing attention, so being together in our cozy workspace makes for a nice cohesive, collaborative environment,” says Whitaker.

Here’s a look inside Wildcraft’s workspace.

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